A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them.
Do you ever stop to realize that another human being carefully conceived and designed every object you will touch today? It’s a pretty amazing thought, and after Objectified, you’ll be thinking it more often.
And that’s exactly the point. Like Helvetica, director Gary Hustwit’s previous documentary triumph about the most prevalent typeface on earth, Objectified sings the praises of those very people who, while not necessarily under-appreciated, definitely operate in the backgroundthey design your stuff. It’s a secret little world, and through Objectified, we get to live in it.
Take this lamp I bought at a flea market last weekend. I Googled the only thing on the bottom that would identify it and got zero relevant results. It’s old, pre-internet for sure, so I wasn’t surprised. But who designed it? It’s so tiny and Wall-e like I want to know more! Someone designed this, and I love imagining the moment of its conception.